Bit by Bit Blog

Where in the Bluegrass is the Blue Penguin!?

It’s giveaway time! You’re invited on a social scavenger hunt in the Bluegrass!  


Our friends at 21c Lexington have let the iconic Blue Penguin out for a Horse Country field trip and it’s your job to guess where he will pop up!

Every day Monday Oct, 2 - Friday, Oct 6 we will post on Facebook + Instagram from a different Horse Country location with clues about the penguin’s whereabouts. Simply ‘like’ the post and guess the location in the comments section. For every correct guess submitted through the week, you’ll be entered to win a weekend in Lexington hosted by Horse Country, 21c, and Keeneland! If you guess all six locations correctly, you will get an extra entry in the drawing!

You only have to like the post and guess on ONE social platform – so choose your favorite and guess away!

The contest will run from Monday, October 2 – Friday, October 6, with a Penguin appearance and clues at a different Horse Country location each day.

A winner will be randomly drawn on Monday, October 9 and announced on social media.  The winner will receive:

·        The Kentucky Bred package at 21c on Friday, October 27, including breakfast at Lockbox on October 28

·        Two tickets to a tour at Taylor Made Farm on Saturday, October 28

·         Lunch at Daddy Joe’s following the tour

·         4 General Admission tickets to Keeneland

·        And more!


Good luck and have fun!